Innocent
Innocent smoothies have swiftly grown in popularity and are now sold in most major supermarkets. They taste great and look in effect healthy. This brand has produced a fairly high end range of smoothies which cost significantly more than most supermarket brands.
One of the reasons why this brand has been so successful could be down to the unique packaging that is used. The logo is very recognisable and if you look closely some of the language used on the product is very different. It in effect addresses the customer and engages with them in a kindly way. The enterprise also claims to care about the environment and they demonstrate this by using sustainable, natural ingredients and sustainable packaging and production.
Food And Drink
Wkd
This alcoholic beverage has had some pretty strong branding put behind it. The brand is in effect targeted as a specific demographic. Young men who live life to the full and take risks are the perfect audience for this brand. Many citizen are aware of the range of television adverts that are quite memorable because they tend to push the boundaries a little. The 'Do you have wicked side' campaign included young men doing some risky things and then indulging in a drink of Wkd. Some pretty targeted and well planned branding has gone into this product and it in effect seems to paid off.
Gu
This is a high end Chocolate pudding enterprise that has built an army of fans. This enterprise has established some memorable branding and packaging designs that tempt Chocolate lovers in the supermarket. Their most up-to-date video adverts transport class and sophistication and consist of a play on words. They have industrialized a phrase that citizen will remember which centres nearby the title of the brand. citizen have come to recognise these puddings as a guilty delight that they can enjoy in their own homes.
Red Bull
Red Bull seems to be anywhere at the occasion and experiencing great success. You can spot the Red Bull logo at many thought about chosen sporting events. The brand has cleverly connected itself with cool and cutting edge sports. For example there is a Red Bull formula One team and they sponsor quite a few ultimate sports.
The phrase 'Red Bull gives you wings' is very well known and has had a grand work on on today's youth. They connect the drink with high power and grand reasoning stimulation.
Unique Food and Drink Brands and Their Values
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